Well, the creative and technical aspects of writing and self-publishing my first novel are now nearly at an end, and I’ve now entered the marketing phase during which I alienate family members, friends, acquaintances and people I run into at restaurants. While I’m bombarding bloggers, magazine editors and the denizens of media email lists in which I’ve barely participated for years with PR material, I’ve begun assessing my experience with self-publishing. By and large, I like what I’ve seen.
I put off self-publishing for several years because of the stigma I’ve long associated with the practice. I was taught long ago that “vanity” or “subsidy” publishing was a route for self-indulgent scribblers who didn’t want to admit their work was second-rate. “Serious” writers approached agents, hats-in-hand, convinced those agents to represent their books for a share of the proceeds, signed deals (if lucky) with publishing houses who got to keep the lion’s share of cover price, and waited, often years, for royalties — if any ever materialized. Because that’s what “real” authors did.
Meanwhile, of course, musicians won high praise for bypassing the industry and starting their own music labels to put out DIY albums — and for eventually selling their music in digitized form on the Web and uploading videos to YouTube. Movie-makers got kudos for financing independent movies on credit cards or with checks from rich friends and relatives.
But serious authors were expected to continue courting the attention of publishing houses if they wanted to remain respectable.
Well … the dichotomy between the treatment of musicians and movie-makers on the one hand, and writers on the other, has become increasingly silly. And it really no longer makes any sense, if it ever did.
Honestly, publishing houses no longer have much to offer, unless you’re one of the rare authors approached with a truly mind-boggling advance. Marketing? They really only put sales effort behind anticipated blockbusters. Other authors are expected to push their own books. Distribution to bookstores? There are really only two bookstore chains left: Barnes and Noble, and Books-a-Million. There are still, thankfully, a few independent bookstores left, but with ebooks outselling paper books as of this past summer, the real action is obviously in making books available online.
And that’s now very easy.
So, what, exactly, is the remaining attraction of begging for the attention of agents and editors, so you can share the proceeds of book sales with them? Assuming they’re not tempting you with a huge advance, that is.
Forget vanity publishing. If self-made and self-marketed music is “DIY” and the equivalent films are “independent,” then I’m welcoming myself to the world of free-range publishing.
I like the ring of that.